I have worked with both the Trump and Obama administrations during my career as a diversity & inclusion practitioner, so I have inside experience on how both administrations work. I have been critical of both administrations for different reasons. From corporations to schools, I have also worked with organizations dealing with the challenges the election of the first African American President brought them, which is a discussion for another day. The goal of this article is to provide some steps companies can take during the presidency of Donald Trump to deal with challenges related to diversity.
Whether you love or hate President Trump, we all know that he has been called by some the most divisive president in recent United States history. Whether you agree with that statement or not, one thing that we cannot disagree on is that since 2016, tensions have risen tremendously in the country in the form of an increase in hate crimes, an increase in tensions between non-white communities and law enforcement, and increased tensions in the workplace. More employees are experiencing tension because of what they are experiencing outside of work as well as on the job. Here are three steps companies can take to start to create a more productive work environment in a country that is only going to become more tense as we approach the 2020 election.
Create Free Spaces
There has been much written about the importance of organizations creating safe spaces, but there also needs to be free spaces where your employees can express themselves without being judged or develop a fear of reprisals. There should be a department or at the very least a representative of your company, not affiliated with HR, where employees can express themselves and their concerns about how the climate of the country (or your company) may be affecting their work performance. You can have employees who feel they are being targeted because of their race, religion, gender, or any other identifier that they feel singled out for. From the rich white male in your company to the Muslim middle-class female in your organization, anyone can feel marginalized at any time. They need spaces to speak their mind!
Create A Diversity Statement AND Diversity Trainings NOW Before…
…the crisis hits and a crisis will hit! I have encountered so many employees who have told me that they feel tolerated and not celebrated in their organizations because their jobs do not have a stated commitment to diversity. The idea of the diversity statement can indeed be controversial, but I believe that it is better to have and not need a statement than need and not have a statement. A diversity statement is a promise to everyone who walks through your door that your company is committed to hiring the best talent regardless of their background. In order to honor that promise, companies must engage in regular events and trainings focused on building a culturally competent work force in order to demonstrate that actions do indeed speak louder than words.
Remember That Silence Is Compliance
As I am writing this, the term #silenceiscompliance is trending in regards to frustrations with politicians not speaking up on some of the issues facing America today. Whether it is the situation with the flag and Colin Kaepernick or environmental issues such as the effects of straws in the environment, we now live in a society where consumers want their companies to take a stand, one way or the other. Even the candy company Skittles, had to issue a statement after the killing of Trayvon Martin by George Zimmerman. In this day and age, you do not want your company to be caught off guard by an issue that is quickly going viral. In the last year, Starbucks, Gucci, Macy’s, Home Depot, H&M, Sephora, Burberry, and so many other companies have found themselves the subject of backlash from issues such as racism, sexism, and other forms of discrimination. You want to make sure that your company is proactive in the face of controversy because the companies that are reactive tend to suffer the most criticism from the public (and stockholders by the way).
At the end of the day, we live in a society that is on the brink of something beautiful or on the brink of something disastrous. Your company should not wait to respond to issues regarding diversity and inclusion. I have not yet read a study saying that companies that are more diverse and celebrate its diversity are less profitable. Forbes, for example, reports that companies increase their revenue by as much as 19% when they embrace diversity. As the country becomes more diverse and the world becomes smaller, you owe it to your employees and your consumers to continually be ahead of the curve. As Dr. King stated, the time is always right to do right. If your company is strong in one or two of these areas, strengthen yourself in the third area. If your company is shaky in all three, there is no time like the present to fine tune your programs by working with experts in this area. If your company is proficient in all three, do not get comfortable, for as Zig Ziglar said, you can always better your best! Let’s GO!